A Proper Sale Ad

When it comes time to sell your horse, a proper and informative sale ad can increase your chances of a successful sale. Facebook livestock sale pages have skyrocketed in the last year or so, and while it can be a great way to get your horse out to many people easily, an insufficient ad will prolong the selling process.

A proper ad should contain the following:

A description of the horse.

Age of the horse.

Gender of horse.

Height.

Breed.

What the horse is best suited for.

A brief history of the horse.

Whether or not it is registered. (a link to allbreedpedigree.com would be great or picture of papers)

Training level of the horse: green broke, etc.

Suited for beginner, intermediate, or experienced rider. 

Any vices such as cribbing, or windsucking.

A phone number or email address.

Price. 

A conformation picture or many pictures.

A video of the horse's movement. 

A proper picture is very important. Often times inadequate pictures can deter a buyer. Here are some helpful hints to making a good picture:

1) When taking a conformation picture, take the picture with the horse square (legs straight and weight distributed proportionally on each leg) and you standing perpendicular to the horse's side. 

2) Three Quarter shots are most flattering to a horses's conformation and build. Standing slightly in front of the horse, face the horse's shoulder. Take a picture with all of the horse's body in the picture. You can do this also by standing behind the horse and taking the picture toward the hip. 

3) Make sure that there is not anything distracting in the back ground.

4)Please groom your horse.

5) There should not be any other horses in the picture.

6) Kids standing on the back of a horse to show how gentle it is does not sell a horse. 

7)Don't take a picture of your horse while he is grazing.

8) A screen shot is not an acceptable picture.

9)If the horse is wearing tack in the picture, make sure the tack is properly fitted.

10)The more educated you sound in your ad, the more likely you will deal with educated people, ensuring a good home for you horse.

11) Collages are not acceptable pictures.

12)Good spelling and grammer are a must! Get a dictionary! 

Sample ad:

Yella Money is a coming 9 year old, 16hh gelding. Trail horse extraordinaire but could do very well in the halter and Hunter Under Saddle ring.  He has been used in my lesson program and was ridden by a 9 year old girl in youth rodeos but doesn't like to go fast. Has been used to team pen but it is not his forte. Safe for a advanced beginner. He is great for a farrier. He has been ridden in Christmas parades and used for birthday parties. Only vice is that he is a dominant gelding but when pecking order is established he is quiet in the pasture. He loves to take care of kids. Very easy to handle and will load himself. http://www.allbreedpedigree.com/yella+money

$8500

Video upon request. Reach me at justanotherhorseblog@gmail.com

3/4 picture

Not the best conformation picture but would do